Social Media Best Practices for Charities
Event Explores How Social Media Plays a Pivotal Role
for Several Sacramento-area Charities

Tuesday, November 8, 2011

Working with volunteers and smaller budgets for advertising and public relations, savvy charities are finding social media helps them level the public awareness playing field and reach key influencer's.  Using Twitter, Facebook, YouTube, and  other social media tools, these organizations are increasingly leveraging the power of social media to spread the word, garner support and build relationships.

Presented by the Sacramento Chapter of the Social Media Club, a panel of Sacramento charities and social media experts will discuss social media best practices and how social media impacts charities today. 

Panelists:

Kate Towson, Americorps VISTA with Sacramento Steps Forward, Facebook Page

At Sacramento Steps Forward Kate is in charge of developing appealing content for our website, managing and expanding our strategic social media campaign, planning community-wide events and staffing our committees. She graduated in May 2009 from Washington College in rural Maryland, and promptly moved across the country to Sacramento for this job. Working with social media as a means to bring about social justice is a natural fit for Kate; since she was young, she has wanted to do two things: be a writer, and fight against inequality. Her experiences using social media have been an amazing combination of both those things.

Chris Brune, Director of Creative Services at Macer Media (Sacramento Press) for Sacramento Food Bank & Family Services, Facebook Page

Chris Brune is the Director of Creative Services at Macer Media. He and his team work with various local Sacramento businesses on the development of their marketing and social media strategies. He has been working with Sacramento Food Bank & Family Services since May 2010.

Julie Bornhoeft, MA, CFRE, Director of Development & Community Relations, WEAVE, Inc, @WEAVEinc, Facebook Page

Julie Bornhoeft, MA, CFRE serves as the Director of Development and Community Relations for WEAVE, Inc. Bornhoeft has more than 18 years of nonprofit management and fund development experience as an employee, consultant, and volunteer. Bornhoeft holds an MA in Philanthropy and Development from St. Mary's University of Minnesota and the Certified Fund Raising Executive Credential. Bornhoeft is a member of the Association of Fundraising Professionals California Capital Chapter and served on its board of directors including two years as President. Bornhoeft was selected to serve on the CFRE International Job Analysis Task Force in 2009-10 and is a 2009 graduate of the Leadership Sacramento program.

Misty Avila, eAdvocacy Coordinator, AspirationTech, Facebook Page

Misty coordinates the expansion of the eAdvocacy Capacity Building program to nonprofit organizations in the Central Valley of California. She has experience training diverse audiences from urban and rural areas throughout the Central Valley, Bay Area, and San Diego as well as managing communications and social media presence for grassroots nonprofits. With her background in both social justice groundwork and online advocacy, she is excited to help bridge barriers that are present between nonprofits and online technology.

With Moderator Clay Nutting, Director, Concerts 4 Charity; Account Manager, 3fold Communications 

Clay Nutting is an Account Executive for 3fold Communications, heading up many exciting accounts in different industry sectors as well as leading 3fold’s social media management service.

3fold is one of the region’s leading independent, fully-integrated, marketing firms. Not only does 3fold work with local, regional and national brands, they also partner with nonprofit organizations, strengthening their capacity so they can perform on their mission. 3fold also follows a rich tradition of "community tithing" where they dedicate a minimum of 10% of their time and resources to community-based organizations working to help fulfill 3fold's mission of "contributing to thriving communities".

In his “free time” Clay is the Director of an arts and music nonprofit organization called Concerts 4 Charity and serves on the Midtown Business Association Board of Directors.  

Agenda:

6:30 - 7:00 Check in, Socializing, Noshing

7:00 - 8:30 Presentation, Q&A (Ustream begins)

8:30 - 9:00 Networking, wrap up

This event will stream live on Ustream starting at 7:00 p.m.  Follow the event on Twitter using the hashtag #SMCSAC. 

COST:                   

This event is free, but we encourage your $5-10 at-the-door donation.  All at-the-door donations collected at the event will be split between Sacramento Food Bank and River City Food Bank. As part of their Corporate Social Responsibility Program, CGI will donate $250 to each food bank and additionally match donations up to $500.